Jeri Malone is a Los Angeles based, print-centric, direct-to-consumer clothing and accessories line. Everything is made locally in limited quantities, with minimal waste and maximum creativity.

 

I’ll explain where the name Jeri Malone comes from. Malone is my middle name, and Jeri is a shortened reference to the way I misspelled my first name as a kid. Most importantly, I wanted to create a character to live through—maybe someone a little more fantastical than my everyday self. And as a designer, it is only natural to want to create every part of the world that I am offering. So when you buy into Jeri Malone, you are buying into who I aspire to be.

 

This brand is the embodiment of a playful relationship between a romanticized past and the experimental. The creations are meant to outfit the independent and sexy, the vivacious tomboy, the effortlessly cool, and the romantic.

 

What I am offering is not fast-fashion, which is oftentimes not well designed and ends up in landfills, but a vision for democratic, well-designed, fun product. Something I have observed over the last few years is that you, the consumer, want something unique, but most importantly attainable.

 

I want to influence and brighten the world I live in, which, in the end, can be just as fantastical as the unattainable one many of us aspire to.

 

-Jenny Rubin